Throughout the year we have watched trainers come and go in store, representing some great brands with amazing products. It’s such a shame when they rely on kit in store to do their product training and you see their disappointment only to find it’s not working, or worse, not there. This is why we encourage our clients to invest in sending full sets of demo kit out to each training day. This latest event in John Lewis allowed our Canon Guru, Chris, to show the full range of products and more importantly the step up between models. This is not just training, this is Big Picture training. Chris can only put his customers first when he can share his knowledge with a truly hands-on experience. So a big shout out to all the brands who invest in training their retail partners!