“You can have the best strategy and the best building in the world, but if you don’t have the hearts and minds of the people who work with you, none of it comes to life.” – Renee West
We are currently winding things down here at Big Picture HQ and what a phenomenal year it has been to say the least. From new client acquisitions to keeping long lasting relationships flourishing 2019 has been a fantastic year for the whole company staying true to our ethos of “thinking big “and we cannot wait to hit the ground running in 2020.
While the head office will be closed over Christmas going into the new year, it is so important for us to acknowledge and show appreciation to our field team as they will still be active over the festive period and ushering in the new year and the ever anticipated January sales.
To all of our extremely talented field team, from the long standing to the new starters we are truly grateful for all your hard work over the last year. Your tireless efforts, dedication and personal sacrifice day in day out, in stores and during events. Working long and sporadic hours helping to drive business, educating customers, spreading your love and passion for photography and technology is most certainly not overseen.
So, this is a massive thank you may you have a fantastic holiday season and prosperous 2020!
It was a cold winter’s evening on Monday 9th December, with temperatures nose diving while some customers in John Lewis take the opportunity to “have a nose”, Christmas shop and get hands-on with the our products at the John Lewis Roof Top event.
We supported this event because we wanted to get customers to try our two Full Frame Mirrorless Cameras in a different environment as customers cannot test the cameras to their full potential inside a typical store. Customers now had a chance to shoot in low light which is a great way to show how impressive these two cameras are and gave them a chance to feed off of our expertise on how to improve their shots in low light conditions such as these, in addition to learning what lenses would help them with their existing kits.
The weather certainly did not stop a steady footfall as several chose to brave the cold to engage with us, speaking with those who already owned Canon cameras and wanted to see what the next step would be in terms of equipment. In particular there was one girl with her mother and who had recently purchased her daughter a DSLR camera because of her growing interest in photography. We got her hands on with one of our cameras and a variety of lenses to give her a feel of how different lenses perform in 3 different scenarios. She took photos of the skyline, the curling and people. She was impressed with her shots and now had much to consider with getting the most out of her system. It is likely at least one of those lenses will be gift wrapped under the Christmas tree!
As we reviewed the overall event as a success, there is certainly the opportunity to ‘Think Bigger’ and repeat the hands on experience, proceeding to a food photography workshop and a portraiture workshop up there when the weather starts warming up as we wouldn’t want for our event specialists to catch a cold!!
This year brings the new refreshed iStudy programme of digital courses onboard the Cunard fleet. The programme, which has been running since 2010, is about to have a make-over. After over a year of research and planning, the Big Picture team have brought together the very latest mobile hardware solutions, network designers and trainers to deliver a truly innovative series of mobile tech workshops. Despite challenges with environment, connectivity, security and device management we have a robust and fun solution to enrich the user experience of our guests onboard.
iStudy Reimagined was only possible by bringing together the Big Picture Training Team, Carnival UK and our system management partners DataJar to work in partnership. Project managing this solution has been a unique experience as we have had to balance engaging customer experience with data security solutions on ships which entertain thousands of guests every week. Now the deployment is in full flow, we are looking forward to the guest feedback and opportunities to design more new and innovative content.
The new course content teaches basic tech skills as well as introducing new creative stop motion, music and photography workshops alongside seminars on Smart Home and a look at the latest digital ecosystems.
To learn more about our innovative teaching solutions, contact the Big Picture Training Team.
As the leaves begin to fall, the nights start to lengthen, and high streets become illuminated for people all over the world, it truly “Tis the Season to be Jolly”. In the lead up to this peak period that retailers and brands globally deem the golden quarter, for them most importantly “tis the season to make profit”.
During the period over November and December, retailers on the high street and online are expected to make 25% of their annual takings. There are five fundamental dates during this period that brands want to focus their attention on. Singles Day on the 11th November, a Chinese holiday that in 2017 generated 4 times more sales than Black Friday in the USA. Black Friday and Cyber Monday on the last weekend of November has gained massive global traction over recent years with combined sales exceeding £12 billion. Christmas, the original reason we get excited for the holiday season and by far still the most popular date in the calendar which sees sales in the UK during this period in excess of £50 billion. And finally, the Boxing Day sales on the 26th December the UK public spend over £4.5 Billion.
With this vast acceleration in retail sales in mind, it is vital that retail staff are prepared for the increased volume in footfall and sales. The best way to prepare staff for this boosted pressure, is to ensure that they receive relevant and up to date training. The most important reason to invest in retail staff training is so that your employees are well-informed on new products, sales techniques, and how-to best deal with different customer personas. Well-trained employees translate into happy customers, and happy customers are more likely to purchase items from your brand on a regular basis. Customers are more likely to buy into your brand and products if in-store staff are confident and enthusiastic. If a customer isn’t fully committed to completing a purchase, the difference may simply be the presence (or lack) of confidence a salesperson has towards the product or towards their knowledge of the product. Becoming educated on a product and its uses will help cement that confidence. Excellent retail staff training ensures your employees are familiar with your company’s marketing strategy and convey a consistent brand message in-person and across online channels. The last thing you want is for your employees to be sending mixed messages to your customers that can hurt brand perception. This includes information on upcoming promotions and events but can also include details about the business mission and values.
Research shows that over 60% of UK retailers are already planning for next year’s peak season. With over 20 years Industry experience, Big Picture has its finger on the pulse and are aware that helping our clients plan effectively and manage the increase in activity during this golden quarter results in high profitability rather than missed opportunity. By creating brief and informative training modules in advance for our clients, we are able to visit stores prior to peak and deliver training to Christmas temps and permanent staff eliminating any knowledge gaps around products, report back any instore concerns and monitor stock levels which ultimately helps drive sales increasing revenue and manage our clients expectations.
When it comes to getting your teams being prepared for peak, Big Picture are in the right position to provide the support your brand needs in order to be successful and to optimise this prime month. If you would like to know more about the services, we offer and what we can do for your brand please contact us on email@example.com
Throughout the year we have watched trainers come and go in store, representing some great brands with amazing products. It’s such a shame when they rely on kit in store to do their product training and you see their disappointment only to find it’s not working, or worse, not there. This is why we encourage our clients to invest in sending full sets of demo kit out to each training day. This latest event in John Lewis allowed our Canon Guru, Chris, to show the full range of products and more importantly the step up between models. This is not just training, this is Big Picture training. Chris can only put his customers first when he can share his knowledge with a truly hands-on experience. So a big shout out to all the brands who invest in training their retail partners!