Last week three of the Big Picture Imaging Team supported the launch of Canon’s new EOS RP at a dealer event in London. Looking good boys!
As I sit down to write this article I have just asked “Alexa turn kettle on”, “Alexa play The Beatles Greatest Hits” and “Alexa turn on energise in Living Room”.
Ok, kettle has boiled and I have made myself a tea, let’s get cracking. If I mention the above to some people they will most likely smile, nod and be on their way pretty quickly …. However, I am of course referring to Smart Home. Do you use Smart Home? Do you even know what Smart Home is? Are you put off by going into the Smart Home area in stores because you think it will confuse you even more? As an early adopter of Smart Home and technology in general, I have numerous devices set up in my home. Do I need these devices? No! Do I want these devices? Yes! Do I feel these devices help me and my family operate more efficiently and make me feel safer? Yes! More
Air-con and cooling appliance sales are through the roof. No-one could buy a fan in London last week! But now is the time to plan for winter. “Don’t wish for it, enjoy the summer while we can” I hear you shout. Sorry, but heating season will soon be on us and planning for the inevitable shift in temperature could be the make or break for many of the key smart heating brands. There are now 5 key players trying to build their market share – Nest, Hive, Tado, Netatmo and Honeywell. Ironically if you search the trusted review sites they all get 4 stars, so how do they leverage?
Of course this is a self-serving editorial, but with 89% of shoppers doing online research before purchasing an item in-store, many brands focus on their online presence. What everyone seems to forget is that 88% of consumers made their final purchase decision in-store, so we are missing influencing that critical final step.
Smart heating is one of the most debated categories, leaving many shoppers confused about the pros and cons. Imagine if your team could affect that decision by using the simplest of tools – empathy. Any team worth their salt must get into the customer’s head, understand their challenges, learn about their environment and provide relevant solutions. The sales team who truly understands what’s best for the customer will have the most power to influence.
OK, soap box away. Whoever you use – make sure the sales process is robust and customer focused. Be the solution your customer needs.
Julian Duncan – Director @BigPicture
Big Picture’s Digital Marketing site goes live today. The Digital Team have been creating digital sales and training assets for over 3 years now, to support the training and demonstration of our client’s products. More
Great news, with the launch of iOS 8 this Autumn we will see the new HomeKit app. Controlling the smart technology in your own home!
It’s great to see Big Picture Clients on the list of brands already in development!