Well done to all the Amazonian Reps who supported the recent roadshow events showcasing the New Kids Edition Fire Tablet. They brought bundles on energy, tonnes of enthusiasm and enormous amounts of fun to the events. Kids around the country had the chance to get ‘hands on’ with the new Fire Tablets and parents had the opportunity to learn about the child-friendly features and masses of child appropriate content. From the This Morning Live Event to Comic-Com, the team certainly put the word out on how the new Fire Tablet is the perfect fit for both Parents and Kids!
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Alex Spiers is a Canon Guru who usually supports the Currys PC World Megastore in Thurrock. The store was being moved to a new location nearby over the Easter break and Alex was left with no imaging department to support.
Bluewater Shopping Centre is just a few miles away on the other side of the Dartford Crossing and has been without a Canon expert for over a year now. A recent conversation with their imaging expert made it clear that there was a lack of expertise amongst store colleagues in both photography and also printing. Alex’s temporary lack of a store presented a perfect opportunity.
All it took was a single Saturday in Bluewater and Alex was able to do a great deal of training with a number of members of staff. Colleagues who were initially very reluctant to serve on Imaging at all were saying to Alex that they now felt confident speaking about Canon products at the end of the day, and were even speaking to other colleagues about what they had learned unprompted!
Alex spoke to a computing-specialist colleague in the store. He said he never sold Canon printers, and preferred HP products due to the instant ink system. It just took a few minutes to go through the advantages of the Canon system, especially for photo printing and within a couple of hours this same colleague had sold his first MG5750!
So, having passion and confidence in your brand can turn a potentially difficult day into a productive and pleasurable time for you, your colleagues and your customers too.
Great to drop in on the Amazon Fire for Kids training session today. This roadshow event will be a really engaging opportunity to bring Amazon’s web safe, content rich and rugged device into the hands of kids across the country. Check back for more images soon.
We were really proud of our team working at The Photography Show this year. 21 Big Picture staff supported the event and it was amazing to see the depth and breadth of knowledge across the team. What was more impressive was the passion and enthusiasm for the products to amateur and professional alike. These events are always draining but there was no sign of anyone flagging – well done everyone.
Last week three of the Big Picture Imaging Team supported the launch of Canon’s new EOS RP at a dealer event in London. Looking good boys!
Zoemini was launched last year with very favourable reviews and a positive reception amongst the younger generation of social media savvy consumers. The Zoemini is a slim, lightweight and small mini printer that weighs 160 grams and comes in a variety of attractive finishes black, white and pink. It is the ultimate pocket sized device that fits in your bag or pocket and will instantly print images taken on your mobile device wherever you are and what ever you’re doing.
The excellent Zoemini Mini Print app allows the technology customer to add effects to their snaps with a variety of filters, doodles, frames and types. The images are printed on “sticky backed“ print paper that can be displayed anywhere the customer wishes.
It’s a great, fun product with a great potential sales and market impact.
The marketing challenge for us at Big Picture was how to sell this innovative product on the shop floor and engage the customer. We wanted to excite the young consumer with the range, and more importantly, experience the fun the Zoemini can be to use.
We wanted to create an event that would create a real “buzz” in store.
We immediately approached our colleagues at John Lewis Southampton.
This store has an excellent Experience Desk on the main floor where the busiest concentration of foot flow is. The Experience Desk has been designed to create excitement and interest around brands and services available in store. The almost ‘concierge” type reception is manned by trained, specially uniformed John Lewis staff. The Desk lists services and activities going on in store that day, what floors they are taking place on and the product itself. We asked the Experience Desk to promote the Zoemini and direct interested customers to a specially created ‘engagement” stand on the 5th floor in the Technology Department.
Once there our excellent and experienced Canon Representative Baz would be available to guide customers through taking a snap on their mobile device, adding effects and texts through to printing off a copy of the snap to keep. Canon had provided extra Zoeminis and print paper. John Lewis organized additional staff support to help Baz that Saturday as more and more customers approached him to use and experience Zoemini. We placed the stand by the Canon’s display so that customers could also easily engage with the rest of the Canon range
All Zoemini stock sold out.
A younger customer demographic engaged with Canon and had a lot of fun while doing so.
In addition there was a “spin off “ as customers began looking at the rest of the Canon range. We also sold out of Selphy printers that day as customers focused on the Canon brand from taking the shot, to printing it off.
A genuine excitement was created around the Canon brand in store.
It still amazes me that the first thing people ask when you visit a store or host training is ‘do you have any pens or notebooks?’. It was the same when I first started training over 12 years ago. Can it be that pens and notebooks are in such short supply, or have we not found a better promotional giveaway in over a decade? I have just purchased a series of client giveaways, and in my search for the unique and useful I have received so many cheap and tatty samples that I am starting to believe that budget sacrifices ROI. If it’s cheap and breaks then it cannot be a motivator, as my Nan used to say ‘buy cheap, buy twice’.
So we decided to go for some higher value products and order less, but then ask for more of store colleagues in return for them. The result? Competition! Staff started to compete with each other to be the best brand ambassador, their listening was deeper, their engagement was better and best of all the testing showed better knowledge retention. Win-Win all around. So I encourage everyone to listen to your Nan and give something of value but expect more.
Well it’s January which means lots of travel to see our European team setting objectives for the Year.
We must say thanks to the team in Casablanca. Training with smoothies on the menu definitely keeps the attention and energy up!
We would like to this opportunity to welcome three new members to our European Brand and Business Team, Arek Rybakowski, Brian Talbot and Johan Ramanantsoa are driving our client’s business and training agendas in Warsaw, Dublin and Montpellier respectively.
Good luck guys and welcome to the Big Picture team.
Employees vs Agency Staff: Who to Use at Your Trade Show Stand?
Despite ever more options available for the astute marketing manager, businesses of all types are still reaping the benefits of showcasing their products at trade shows. However, liaising with the trade show provider, creating your stand and ensuring your products and services are on display is enough to give anyone a headache. This can mean the most crucial ingredient is not given the attention it deserves, your brand ambassadors.
No matter how beautiful or well organised your trade show exhibition is, the day will be far less productive without highly skilled staff representing your brand and collecting vital customer information. To quote Canadian entrepreneur Evan Carmichael, “People buy from people, not companies. So get personal”.
Anyone can understand the basics of what your business offers through a quick Google search, but trade show attendees are there to talk with your people about your brand and your products, so make sure you invest in all three.
This leaves businesses with a crucial decision. Who should they use, in-house employees or external agency staff?
Below is a quick look at how this comparison shapes up:
As you might expect, the answer is not always straightforward and will vary depending upon your business requirements. However, we believe that using experienced agency staff will give your business confidence that your trade show goals will be achieved and your brand message will be consistently portrayed by experienced trade show experts.
If you are convinced that using agency staff is the correct route, how do you go about choosing the right one?
We believe there are two points to focus on when choosing the correct agency to represent your brand:
- What is the length and depth of their experience? Are they truly the experts they claim to be? Every trade show, every brand and every year will be different and you want to be sure they can handle whatever is thrown at them.
- Do they employ generalists or specialists? There is nothing more worrying when a brand ambassador is representing an FMCG brand on a Monday, a sports brand on a Tuesday and a technology brand on a Wednesday. Agencies that work in specific industry sectors will have a broad pool of relevant talent to draw from. This in-depth industry knowledge gives you confidence that each brand ambassador will truly understand your product or service and how it fits into the wider industry, rather than simply learning a sales script.
At Big Picture we have been supporting customers at trade shows for over 20 years exclusively in the consumer electronics industry. This means our staff work with technology day-in, day-out and are not daunted by complexity, but above all can hold their own when talking with senior IT managers looking to work with your brand.
Looking for staff at your next trade show? Get in touch and see what difference we can make! Email us at email@example.com