Alex Spiers is a Canon Guru who usually supports the Currys PC World Megastore in Thurrock. The store was being moved to a new location nearby over the Easter break and Alex was left with no imaging department to support.
Bluewater Shopping Centre is just a few miles away on the other side of the Dartford Crossing and has been without a Canon expert for over a year now. A recent conversation with their imaging expert made it clear that there was a lack of expertise amongst store colleagues in both photography and also printing. Alex’s temporary lack of a store presented a perfect opportunity.
All it took was a single Saturday in Bluewater and Alex was able to do a great deal of training with a number of members of staff. Colleagues who were initially very reluctant to serve on Imaging at all were saying to Alex that they now felt confident speaking about Canon products at the end of the day, and were even speaking to other colleagues about what they had learned unprompted!
Alex spoke to a computing-specialist colleague in the store. He said he never sold Canon printers, and preferred HP products due to the instant ink system. It just took a few minutes to go through the advantages of the Canon system, especially for photo printing and within a couple of hours this same colleague had sold his first MG5750!
So, having passion and confidence in your brand can turn a potentially difficult day into a productive and pleasurable time for you, your colleagues and your customers too.