Big Picture - Field Marketing Philosophy

When we go live with your campaign our focus is sales achievement. We continually monitor the efficacy of all aspects of your campaign and liaise with all key decision makers to tweak and adjust any areas where sales could be (even fractionally) improved. Campaign achievement means meeting or exceeding sales targets.

We have the creative intelligence to spark the Big Idea that will strategically exploit the benefits of your product proposition; both by brand values and product features. We have a history of innovative Big Ideas in the FM industry. We were pioneers in the use of ‘resting’ actors as retail sales agents bringing a new level of flair and intelligence to the sector. We still lead the way in developing detailed campaign reporting; the collection of raw data followed by commercial analysis to continually improve sell through. We were the first agency to make this data available on-line through a secure web site access allowing 24/7 access to virtually real time data. Recently we were the first agency to develop a new retail sales channel with P&O Cruises.

We analyse the positioning of your products, their best target markets and competitor environment. We review, with your retailers, the trends in sales growth and market share for different categories, and find the optimum sales strategy for your individual products.

	Our vision for a successful campaign combines the best creative concepts with a foundation of structured campaign delivery. Preparing the ground for a Big Idea involves rigorous market place Analysis, different ideas are examined using both creative thinking and data driven Intelligence which will identify the Big Idea that will generate the highest level of campaign Achievement.